Specialist with more than 27 years of experience in banking, focused on building successful teams, leading projects for continuous improvement, customer loyalty and optimization of commercial strategies. Capable of increasing the average ticket, developing and adjusting sales channels, solving problems and providing solutions that contribute to the growth of the company and customer satisfaction.
Lead the MIT Directo sales team, increasing the revenue portfolio by 18% and increasing annual revenue from 18 million pesos to 21 million pesos through commercial strategies based on transactional billing, set-up fees and value-added services. Reduce late payments from key clients from 4 to 1 month. Develop cross-selling strategies, generating additional revenue with licensing and integration of ERP and CRM. Coordinate training of teams in banks such as Banorte, Multiva and HSBC, renewing business relationships and promoting cross-selling. Supervise internal projects, collaborating with key areas to ensure efficient integration of solutions.
Implement changes in accordance with local regulations (ABM, CNBV) regarding identity theft, ensuring regulatory compliance. Manage internal charging for the use of the voter credential verification infrastructure, including monthly payment to the INE for its services. Manage the budget and coordinate technological upgrades with the INE to ensure the operational continuity of the Voter Credential Validation Service. Support the implementation of facial recognition in collaboration with the INE, ensuring the continuous operation of the data and fingerprint validation services, contributing to the reduction of identity theft.
Coordinate the General Directorate's project and advisory office, leading the implementation of identity theft prevention initiatives. Oversee the migration of the banking CORE from the PMO and manage the implementation of the legal, technical and operational framework in accordance with the CUB regarding identity theft. Implement more than 16,000 ten-fingerprint and duo-fingerprint readers, as well as the biometric enrollment of more than 42,000 employees with the INE. Validate 1,500 UDIS for customer certification and enable validation technology with the INE, ensuring regulatory compliance and keeping accounts up to date with the institute. Manage employee benefit projects, improving security processes and technologies biométrica.